Don’t Overprice!

I was asked the other day, “what would be the #1 piece of advice would you give a San Mateo County home seller?”

My answer, “Don’t Overprice!”

The graphic below, from Gary Keller’s book, The Shift, illustrates why. The fair market value, or what a buyer is willing to pay for your home, is decreasing during a Buyer’s Market. This means that as you decrease your price to catch the market, you’ve wasted time and missed the opportunity to sell your home for top dollar.

And since a picture is worth 1,000 words, here it is below.

From The Shift by Gary Keller
Click to View Larger Image

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